Two Ways to Go Electric This September

MyFirstEV — Save Up to $3,500 on a New Toyota BEV

Eligible first-time BEV buyers and lessees may qualify for up to $3,500 through MyFirstEV.

How It Works

California residents who are first-time BEV purchasers or lessees may receive a $3,500 incentive toward the lease or purchase of a new bZ, bZ Woodland, or C-HR (eligible MY27 Toyota BEV).

$1,750 funded by the California Air Resources Board (CARB)
$1,750 funded by Toyota Motor Sales, U.S.A., Inc. (TMS)
Total: $3,500

Eligibility:

Must be a California resident
Must be a first-time BEV purchaser or lessee
Eligible on new BEVs under $50,000 MSRP only

MyNextEV — Save Up to $2,500 on a New Toyota BEV

Already own a BEV? Trade up and save $2,500 on a new Toyota BEV — no trade-in required.

How It Works:

Returning BEV owners who currently own a Battery Electric Vehicle may receive a $2,500 incentive toward the lease or purchase of a new bZ, bZ Woodland, or C-HR. A trade-in is not required — you just need to show proof that you currently own an eligible BEV.

Eligibility:

Must currently own a Battery Electric Vehicle (BEV)
Trade-in not required
Must provide proof of ownership (current insurance card or vehicle registration showing the eligible BEV, your name, and address)
Offer may be redeemed once per eligible BEV owned
Available on new bZ, bZ Woodland, or C-HR

About the Program

MyFirstEV California is part of California Climate Investments, which uses billions of Cap-and-Invest dollars t

o fund projects that reduce harmful emissions, protect public health, strengthen local economies, and support natural environments. With a strong focus on communities most impacted by pollution and limited access to resources, California Climate Investments helps build a more equitable and sustainable future.

Start Your First BEV Here

Ready to see if you qualify? Scan the QR code to complete your MyFirstEV eligibility form.

Disclosure:

Targeted Certificate: Cash from CARB and TMNA for eligible customers who lease or purchase a new bZ, bZ Woodland, or C-HR from participating dealer’s stock and subject to vehicle availability. Proof of ownership or eligibility must be presented to the dealer at the time of lease or purchase to be honored. Non-transferable. Limit one per vehicle. Offer cannot be combined with Conquest. Void where prohibited. Expires 09/30/26. See your participating Toyota dealer for details.

Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

$1,750 cash from Toyota Motor Sales, U.S.A., Inc. and $1,750 from CARB for eligible California Residents who lease or purchase a new bZ, bZ Woodland, or C-HR from participating dealer’s stock and subject to vehicle availability. Proof of customer residency and status as a first-time BEV lessor or purchaser may be required. Customer must register vehicle in state of California and cannot resell vehicle outside of state for 4 years. Lease or finance on approved credit. Not all customers will qualify. Other restrictions may apply; void where prohibited. Offers expire when MyFirstEV fund is depleted. See your participating dealer for details.